Squidmoo EST MMXX was a branding and logo project spearheaded by Lee Bagshaw and myself over two years, with a focus on creating planet-friendly products. Together, we developed a playful and memorable brand identity that emphasised sustainability and creativity. From concept to execution, we designed the logo and visual elements to reflect our shared commitment to eco-friendly practices. Squidmoo EST MMXX grew into a recognisable brand known for its environmentally conscious approach, offering products that were as kind to the planet as they were appealing to consumers.